I’M ADAM BERRY

Digital Marketer

I build websites on WordPress and Shopify and help brands connect with consumers through organic web content and highly targeted digital advertising.

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Advertising on Facebook and Twitter and engaging with customers based on highly targeted behavior and interests

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Creating display campaigns that use in-app and on-site ads, keeping brands top of mind, no matter where customers spend time online

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Developing landing pages that reinforce ad message and increase conversions and using SEM to reach customers searching online

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Building responsive, user-friendly, and easy-to-update WordPress websites and setting up proper SEO structure

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Making Shopify or WooCommerce websites that make connecting with customers and managing products easy

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Creating and implementing SEO strategies that emphasize high-quality writing and structured content

Master of Arts in Mass Communication,
Specializing in Web Design & Online Communication

University of Florida, Gainesville, Fla.
2013 to 2014

Bachelor of Arts in Journalism

University of Florida, Gainesville, Fla.
2004 to 2007

Digital Director

Wingard, Jacksonville, Fla.
Sept. 2014 – Present

Worked my way up from a front-end web developer to the digital director, leading a team of six in building websites and developing and managing digital marketing campaigns
Build custom WordPress themes as well as themes based on Divi framework
Meet with clients to discuss marketing and website goals and report on campaign performance
Manage Facebook, Google, Pinterest, and LinkedIn ad campaigns for clients as well as build live dashboards with Google Data Studio for transparent reporting
Pitch new business for web development and digital marketing

Operations & Development Manager

Printing.com, Jacksonville, Fla.
Jan. 2009 to Sept. 2014

Worked my way up from a graphic designer to a business development manager to operations & development manager
Supported 40+ franchisees in Florida and Georgia via phone calls, emails, and on-site visits
Taught corporate design, marketing, and sales curriculum to all incoming franchisees
Recorded training videos and created all help documents for use in online support
Tested and implemented network-wide development updates before launch

Copy Editor

Winter Haven News Chief, Winter Haven, Fla.
Dec. 2007 to Dec. 2008

Edited stories for print and online editions
Wrote local, state and national briefs, as well as headlines from wire services
Designed and edited news sections, including front pages, for daily editions, as well as feature sections for weekend editions
Wrote local feature stories
Helped implement a redesign of the print edition to coincide with a new website