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A Digital Marketer

I build websites on WordPress and Shopify and help brands connect with consumers through organic web content and highly targeted digital advertising.

My Specialities

social media advertising

Advertising on Facebook and Twitter and engaging with customers based on highly targeted behavior and interests

digital display & retargeting

Creating display campaigns that use in-app and on-site ads, keeping brands top of mind, no matter where customers spend time online

Search Engine marketing

Developing landing pages that reinforce ad message and increase conversions and using SEM to reach customers searching online

Website Development

Building responsive, user-friendly, and easy-to-update WordPress websites and setting up proper SEO structure

E-commerce Development

Making Shopify or WooCommerce websites that make connecting with customers and managing products easy

Seo Strategy

Creating and implementing SEO strategies that emphasize high-quality writing and structured content

My Experience


Master of Arts in Mass Communication, 
Specializing in Web Design & Online Communication

University of Florida, Gainesville, Fla.
2013 to 2014


Bachelor of Arts in Journalism

University of Florida, Gainesville, Fla.
2004 to 2007

Career Experience

Digital Director

Wingard, Jacksonville, Fla.
Sept. 2014 – Present


  • Worked my way up from a front-end web developer to the digital director, leading a team of six in building websites and developing and managing digital marketing campaigns
  • Build custom WordPress themes as well as themes based on Divi framework 
  • Meet with clients to discuss marketing and website goals and report on campaign performance
  • Manage Facebook, Google, Pinterest, and LinkedIn ad campaigns for clients as well as build live dashboards with Google Data Studio for transparent reporting
  • Pitch new business for web development and digital marketing

Operations & Development Manager,  Jacksonville, Fla.
Jan. 2009 to Sept. 2014


  • Worked my way up from a graphic designer to a business development manager to operations & development manager
  • Supported 40+ franchisees in Florida and Georgia via phone calls, emails, and on-site visits
  • Taught corporate design, marketing, and sales curriculum to all incoming franchisees
  • Recorded training videos and created all help documents for use in online support
  • Tested and implemented network-wide development updates before launch

Copy Editor

Winter Haven News Chief, Winter Haven, Fla.
Dec. 2007 to Dec. 2008


  • Edited stories for print and online editions
  • Wrote local, state and national briefs, as well as headlines from wire services
  • Designed and edited news sections, including front pages, for daily editions, as well as feature sections for weekend editions
  • Wrote local feature stories
  • Helped implement a redesign of the print edition to coincide with a new website